Sattu was here before us and you!
Discover the origins of India’s Original Superfood
The Fitlicious Journey
Our story begins on the soil of our homeland, Bihar where a glass of Sattu was a morning ritual. It was the fuel that powered our childhood adventures and busy adult lives.
Fast forward to parenthood, when our family faced a health challenge. It made us realize the importance of what we put on our plates. As we looked around, we couldn't help but notice a world that feeds on convenient, processed foods, leading to a generation struggling with alarming health issues. India, our land of nourishing herbs, flavourful spices and age-old culinary genius, should never fall prey to this. Our India deserves better.
We dreamed of bringing to your tables, something fit and something delicious. That's exactly when Fitlicious was born. We wanted to create a brand that wasn't just about convenience, but about reviving a healthy time-tested tradition. We didn’t just create a brand, but we made a promise. A promise to families like ours, a promise of wholesome goodness, one sip at a time.
Let’s reclaim the joy of nourishment and make every day a Fitlicious day!
Our Founder has something to say to you...
A proud Indian, and a proud father of two daughters, I love the culture in which I was brought up and would love to pass that on to the next generation. This isn't rooted in just the cultural aspect but also in the health aspect of it. Our fore-fathers ate good food which did their bodies a world of good. However, the amount of processed food that we eat today is not doing us any favors and making us extremely vulnerable to all the diseases which are prevalent today. In the midst of all these things, Fitlicious is our attempt to revive the lost Indian food culture and re-introduce them in modern formats for easy consumption and in a way that would appeal to the millennials!
- Chaitanya Agarwal, Founder & Chief Tasting Officer of Fitlicious